Portfolio
Selected engagements across SaaS, ecommerce, and global services — each one built around a number that mattered.
14+
Years scaling SaaS & tech
$350M+
Pipeline revenue driven
$8M+
Global budgets managed
2
Startup exits contributed to
Global marketing operations & ABM integration
Unified global marketing operations, automated reporting, and partnered with sales on ABM programs that shortened execution timelines and turned regional activity into measurable pipeline.
$350M+
Pipeline revenue driven
4:1
ROI on $8M+ budget
40%
Lead-to-deal lift
SaaS Marketplace · 2020 – 2023
FounderFounder-led growth engine & acquisition
$1M+
ARR in year one
300%
User base growth
25%
Churn reduction
Built the growth motion from zero with referral campaigns, digital advertising, partnerships, and lifecycle marketing, scaling the platform to seven figures in ARR before a $7M acquisition valuation.
Ecommerce · 2021 – 2022
Fractional VPBrand & go-to-market repositioning
$6M
Incremental revenue
35%
Brand recognition lift
15%
Lower CPA
Led an organizational repositioning as fractional VP of Marketing, sharpening the brand and GTM strategy while rebuilding paid acquisition for stronger efficiency and retention.
Real Estate Tech · 2020
Product GrowthPlatform adoption & growth analytics
50%
Platform adoption lift
30%
Marketing efficiency gain
Led product growth initiatives and built a more data-driven operating cadence with Google Analytics and Tableau, improving platform adoption and marketing efficiency.
Ecommerce Marketplace · 2020
Digital GrowthMulti-channel acquisition & conversion program
50%
User acquisition lift
30%
Conversion rate lift
20%
Lower marketing costs
Ran multi-channel growth across PPC, SEO, and email while tightening the conversion path, lifting acquisition and conversion rates while reducing digital marketing costs.
SaaS · 2009 – 2016
AcquisitionStartup-to-acquisition marketing operations
400%+
User growth
35%
Lower CAC
Built and scaled marketing operations from early-stage startup through acquisition by Zillow Group, supporting rapid user growth and lowering acquisition costs through optimized nurture workflows.
Every engagement starts from the business number — pipeline, ARR, adoption, or CAC — and works backward to the motion that moves it.
The work doesn't stop at campaigns: reporting, automation, and operations are built so growth keeps compounding after launch.
From $350M+ in pipeline to two startup exits, each project is measured by outcomes, not activity.
Let's talk about the number you need to hit and the fastest path to get there.