Global Services · Acquired
Fig.01 / Pipeline trajectory · 2009—2025 · Schematic
Trajectory is schematic — the endpoint is the sourced figure: $350M+ annual pipeline supported at Launch by NTT DATA.
/ Growth marketing leader · Operator · Available for fractional & full-time leadership
STEVE
PEELE II
Growth marketing that builds real pipeline.
I'm Steve Peele II — a growth marketing leader and operator with 14+ years connecting strategy, people, technology, data, creative, and execution for SaaS and tech companies.
/ Live — Signal pulse
331.000Illustrative activity counter · not a result. The record below is the result.
14+Years scaling SaaS & tech
$350M+Annual pipeline supported
$8M+Global budgets managed
55%Pipeline velocity increase
4Exit-related outcomes
01The record / Velocity ledger
Velocity, measured.
Not claimed.
Fig.02 / Velocity by engagement
Dotloop / User growth400%+
+30%Conversion rate lift
−20%Spend cut · EBTH
−25%Churn, cut before exit · Tixxy
+45%Campaign ROI · API Nation
Real Estate Tech · Acquired by Zillow
Dotloop
~400%User growth · 35% CAC reduction. Founding team — built marketing operations through hypergrowth to acquisition.Data Infrastructure
Astronomer
+60%More qualified leads · 30% higher funnel conversion. Rapid experimentation across pricing, segmentation, and funnel stages.E-commerce · Fractional VP
Amify
$6MIncremental revenue · 35% brand recognition lift · 15% lower acquisition cost. Company-wide repositioning paired with paid-media rigor.02What I do / The blueprint
Four levers.
Same order every time.
Positioning, segmentation, and go-to-market plans that connect product value to the customers who feel the problem most.
- ▸GTM Strategy
- ▸Product Marketing
- ▸Growth Strategy
- ▸Customer-Centered Innovation
Full-funnel demand programs across paid, search, content, and lifecycle that compound instead of spiking.
- ▸Demand Generation
- ▸ABM & Pipeline Acceleration
- ▸Digital Advertising (Google, Meta)
- ▸SEO / SEM
The systems, data, and automation layer that makes reporting trustworthy and execution fast.
- ▸Scalable Marketing Operations
- ▸CRM & Automation (HubSpot, Salesforce, Marketo)
- ▸Data Analytics
- ▸Full-Funnel Optimization
Building high-performing teams and aligning marketing, product, and sales around one revenue number.
- ▸Leadership & Team Building
- ▸Cross-Functional Alignment
- ▸Customer Lifecycle Programs
- ▸Revenue Growth Management
03The timeline / Career file
Where I've done the work.
Launch by NTT DATAformerly Nexient
Head of Marketing Operations & Global Integration Lead
$350M+ pipeline, $8M+ budget at 4:1 ROI, execution velocity +25% across 5+ regions.
Amify
Fractional VP of Marketing & Organizational Repositioning Lead
Company-wide repositioning — $6M incremental revenue, 35% brand recognition lift, acquisition cost −15%.
TixxyAcquired
Founder & Head of Growth
$1M+ ARR in Year 1, 300% user growth, positioned for $7M acquisition. Churn cut 25%.
Astronomer
Director of Growth Experimentation
Rapid pricing, segmentation and funnel experiments — 60% more qualified leads, 30% higher conversion.
DotloopAcquired by Zillow Group
Marketing Operations Manager
Built marketing infrastructure from early startup through acquisition — 400%+ user growth, CAC −35%.
04How I work / The operation
The judgment is mine.
The tools make it faster.
Stays with me
- Judgment
- Knowing which lever moves the number, and which ones are theater.
- ICP instinct
- Fourteen years of pattern recognition on who buys, who churns, and why.
- Positioning
- The angle that makes a market stop and care.
- Accountability
- My name is on the work, and the work answers to me.
Gets faster
- Research
- Market and customer reading compressed into briefs I can check in an afternoon.
- Data hygiene
- CRM pulls, dedupe, enrichment, cleanup across HubSpot, Salesforce, Marketo.
- Drafts & QA
- Several angles drafted so the best one wins. Claims checked before anything ships.
- Reporting
- Dashboards read as they move, not at month end.
L.01
Think
The thesis, the audience, the bet. That's mine.
L.02
Build
Segments, sequences, and systems inside the tools I already run.
L.03
Ship
QA built in. Every claim checked before it goes.
L.04
Measure
Pipeline read as it moves.
L.05
Learn
Every result sets up the next test.
SteveDirector
Sets the direction, makes the calls, holds the North Star. Everything here runs on his judgment.
LaurenCOO ⚡
The one who carries. Strategy, triage, shipping — every outcome lands with her before it leaves.
OscarThe operation
The execution engine — builds, outreach, engagement — with workers beneath. Parses what comes in, routes it down, hands back finished work.
05Engage / Ways in
Three ways in.
One filter for qualified work.
ENG.01 / The GTM Audit
The Lens
A fixed-scope, five-day diagnostic. Find the constraint, rank the fixes, and leave with an actionable plan.
- Availability
- Starts within 5 business days
- Primary KPI
- Highest-leverage fix, ranked by impact vs. effort
ENG.02 / Fractional Advisory
The Engine
Ongoing operating judgment for founders and marketing leaders. Review decisions, align execution, and keep the commercial system accountable.
- Availability
- Limited engagements — request availability
- Primary KPI
- A growth engine that holds up under pressure
ENG.03 / Mentorship
The Catalyst
Direct 1:1 mentorship for founders and marketing leaders. Work through real decisions and build the judgment to make the next one.
- Availability
- Limited 1:1 availability
- Primary KPI
- The operator's edge, built in real time
06Signals / What leaders say
“
Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline.
Jacob Bonta
Revenue Operations & Strategy Consultant · worked with Steve on the same team
“
Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results.
Morgan McLintic
Firebrand — PR and Marketing Agency for Tech Brands · Steve was Morgan's client
“
Steve is the rare marketing leader built for what's next — a strategic thinker whose command of modern marketing is heads and shoulders above the rest.
Dan Pesta
Narrative-Focused Communications Leader · worked with Steve on different teams