Cincinnati, OH · Available for fractional & full-time leadership
I'm Steve Peele II — a fractional CMO and growth marketing executive with 14+ years aligning marketing, product, and sales to drive adoption, lifecycle value, and durable revenue for SaaS and tech companies.
14+
Years scaling SaaS & tech
$350M+
Pipeline revenue driven
$8M+
Global budgets managed
2
Startup exits contributed to
Proven results
SaaS Marketplace
$1M+
ARR in year one
300%
User base growth
$7M
Acquisition valuation
Built the growth engine from zero — referral campaigns, paid acquisition, and partnerships — then cut churn 25% with lifecycle marketing before the exit.
Founder-led growthGlobal Services
$350M+
Pipeline revenue
4:1
ROI on $8M+ budget
40%
Lift in lead-to-deal
Unified global marketing operations, automated reporting to cut execution timelines 25%, and partnered with sales on ABM that closed $25M+ in new deals.
Marketing operationsEcommerce
$6M
Incremental revenue
35%
Brand recognition lift
15%
Lower CPA
Stepped in as fractional VP of Marketing to reposition the brand and GTM motion, then rebuilt paid acquisition for efficiency and retention.
Fractional VPWhat I do
Positioning, segmentation, and go-to-market plans that connect product value to the customers who feel the problem most.
Full-funnel demand programs across paid, search, content, and lifecycle that compound instead of spiking.
The systems, data, and automation layer that makes reporting trustworthy and execution fast.
Building high-performing teams and aligning marketing, product, and sales around one revenue number.
Career track
Launch by NTT DATA(formerly Nexient)
Head of Marketing Operations & Global Integration Lead
06/2020 – Present
Tixxy(Acquired)
Founder, Head of Growth
12/2020 – 12/2023
Amify
Fractional VP of Marketing, Organizational Repositioning Lead
06/2021 – 03/2022
Buyside
Director of Platform Growth
05/2020 – 12/2020
Everything But The House (EBTH)
Digital Growth Manager
01/2020 – 05/2020
LinkedIn recommendations
"Steve is a very seasoned growth and ops expert. His ability to craft and implement strategies that effectively drive growth and optimize operations across email, paid media, social, and web experiences is incredible."
Jacob Bonta
Revenue Operations & Strategy Consultant
Worked with Steve on the same team
"You will struggle to find someone more genuine, committed and caring than Steve. He has deep marketing operations expertise, is quick to praise and slow to judge, collaborates well and makes things happen."
Morgan McLintic
Firebrand — PR and Marketing Agency for Tech Brands
Steve was Morgan's client
"Steve was our main client contact when he stepped into the VP of Marketing role. His focus and expertise was squarely in lead generation — he is always thinking of ways to improve on what has been done and brings a lot of energy to the team."
Robin Foster Bectel
Senior Vice President, Public Relations at REQ
Steve was Robin's client
"I consider Steve the quintessential marketing guru, manager, and director built for the future of workforce leadership. His strategic thinking with regard to all things marketing is top notch, heads and shoulders above the rest."
Dan Pesta
Narrative-Focused Communications Leader
Worked with Steve on different teams
"Steve's ability to generate demand effectively is something of an art form, gained through asking good questions, listening to both people and data, and relentlessly experimenting with new tactics and tools to achieve better results."
Laurel Brunk
Content Strategist and Startup Ops
Worked with Steve on the same team
"Steve is a highly dynamic and experienced marketing technologist with an incredible work ethic. He can strategize around gaps and opportunities from 10,000 feet up, then dive in and get his hands dirty implementing everything."
David Pearce
Head of Data & Analytics at Conveyor
Managed Steve directly
Whether it's a fractional engagement or a full-time leadership seat, let's talk about the number you need to hit.