SaaS Marketplace
Tixxy
$1M+
ARR in year one
300%
User base growth
$7M
Acquisition valuation
Built the growth engine from zero — referral campaigns, paid acquisition, and partnerships — then cut churn 25% with lifecycle marketing before the exit.
Proven results
A closer look at the engagements where growth strategy, demand generation, and operations turned into measurable revenue.
14+
Years scaling SaaS & tech
$350M+
Pipeline revenue driven
$8M+
Global budgets managed
2
Startup exits contributed to
SaaS Marketplace
$1M+
ARR in year one
300%
User base growth
$7M
Acquisition valuation
Built the growth engine from zero — referral campaigns, paid acquisition, and partnerships — then cut churn 25% with lifecycle marketing before the exit.
Global Services
$350M+
Pipeline revenue
4:1
ROI on $8M+ budget
40%
Lift in lead-to-deal
Unified global marketing operations, automated reporting to cut execution timelines 25%, and partnered with sales on ABM that closed $25M+ in new deals.
Ecommerce
$6M
Incremental revenue
35%
Brand recognition lift
15%
Lower CPA
Stepped in as fractional VP of Marketing to reposition the brand and GTM motion, then rebuilt paid acquisition for efficiency and retention.