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02 / Portfolio

Outcomes, not activity reports.

Results, the roles behind them, the projects, and what people who worked with me say.

01 The Results

Selected results.

14+Years scaling SaaS & tech
$350M+Annual pipeline supported
$8M+Global budgets managed
4Exit-related outcomes

Global Services Acquired

Launch by NTT DATA

$350M+Annual pipeline supported
5+Regions integrated
25%Faster campaign execution

Led the operating system behind global campaigns: processes, technology, data, and cross-functional workflows across more than five regions.

Real Estate SaaS Acquired

Dotloop / Zillow

~400%User growth
35%CAC reduction
ZillowAcquirer

Joined the founding team and helped build marketing operations through a major growth period and the company's acquisition by Zillow.

Data Infrastructure

Astronomer

60%More qualified leads
30%Higher funnel conversion

Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages — converting test velocity into qualified pipeline.

E-commerce Services

Amify

$6MIncremental revenue
35%Brand recognition lift
15%Lower acquisition cost

Fractional VP: company-wide brand repositioning paired with paid-media rigor and retention programs that compounded revenue.

02 Experience

Where I've done the work.

06/2020 – Present

Launch by NTT DATAformerly Nexient

Head of Marketing Operations & Global Integration Lead
  • —Steer global marketing operations across an $8M+ budget, driving 4:1 ROI across digital demand initiatives.
  • —Own the marketing technology stack and data integrations across HubSpot, Salesforce, and Segment — clean lifecycle data from first touch to closed-won.
  • —Automated performance reporting and optimized execution workflows — accelerating velocity 25% and generating $350M+ in pipeline revenue.
  • —Engineered ABM programs with sales leadership, lifting lead-to-deal conversion 40% and closing $25M+ in new revenue.
01/2021 – 03/2022

Amify

Fractional VP of Marketing & Organizational Repositioning Lead
  • —Led company-wide brand repositioning and GTM strategy — 35% lift in brand recognition, $6M incremental revenue.
  • —Cut acquisition costs 15% and grew retention 10% via data-driven paid marketing.
12/2020 – 12/2023

TixxyAcquired

Founder & Head of Growth
  • —Built full-funnel GTM engine from scratch — $1M+ ARR in Year 1, 300% user growth, positioned for $7M acquisition.
  • —Cut churn 25% via lifecycle engagement, lifting LTV $200/user.
05/2020 – 12/2020

Buyside

Director of Platform Growth
  • —Drove user onboarding and product growth initiatives — 50% lift in platform adoption.
  • —Built Tableau + Google Analytics tracking frameworks, improving marketing efficiency 30%.
01/2020 – 05/2020

Everything But The HouseEBTH

Digital Growth Manager
  • —Scaled SEO, PPC, and email acquisition — 50% new-user growth; lifted conversion 30% while cutting spend 20%.
01/2019 – 12/2019

API Nation

Head of Growth Marketing
  • —Scaled demand generation in HubSpot across Meta and email — 50% increase in inbound demand.
  • —Improved campaign ROI 45% through multi-touch attribution and iterative testing.
04/2017 – 12/2019

Astronomer

Director of Growth Experimentation
  • —Ran rapid pricing, segmentation, and funnel experiments — 60% more qualified leads, 30% higher funnel conversion.
02/2016 – 04/2017

Inman News

Director of Demand Generation
  • —Drove 70% organic traffic growth via full-funnel content and technical SEO; boosted MOFU conversions 30%.
08/2009 – 02/2016

DotloopAcquired by Zillow Group

Marketing Operations Manager
  • —Built marketing infrastructure from early startup through acquisition — 400%+ user growth.
  • —Cut CAC 35% with automated lead scoring and nurture workflows.
Ongoing

Advisory & Venture Launch Consulting

Growth Strategy Advisor
  • —Partner with early-to-mid stage tech ventures on GTM strategy, funnel optimization, and product–demand alignment.
View full CV

03 Projects

Selected projects.

Launch by NTT DATA · 2020 – Present

Global marketing operations & ABM integration

Unified global marketing operations, automated reporting, and partnered with sales on ABM programs that shortened execution timelines and turned regional activity into measurable pipeline.

  • ABM
  • Budget ownership
  • Automation
  • Sales alignment

Dotloop · 2009 – 2016

Startup-to-acquisition marketing operations

Built and scaled marketing operations from early-stage startup through acquisition by Zillow Group, supporting rapid user growth and lowering acquisition costs through optimized nurture workflows.

  • Marketing ops
  • Lead nurture
  • Multi-channel growth

Tixxy · 2020 – 2023

Founder-led zero-to-one growth engine

Founded and scaled a ticketing SaaS from zero to $1M+ ARR in Year 1 with a full-funnel GTM engine, lifecycle programs that cut churn, and positioning that led to acquisition.

  • GTM strategy
  • Lifecycle marketing
  • Product-led growth

Amify · 2021 – 2022

Fractional VP — brand repositioning & GTM

Led company-wide brand repositioning and go-to-market strategy as fractional marketing leader, pairing paid-media rigor with retention programs that compounded revenue.

  • Brand strategy
  • Paid media
  • Retention

API Nation · 2019

Demand generation & attribution rebuild

Scaled inbound demand across HubSpot, Meta, and email while rebuilding campaign measurement on multi-touch attribution — turning testing velocity into ROI gains.

  • Demand gen
  • Attribution
  • Experimentation

Astronomer · 2017 – 2019

Growth experimentation program

Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages — converting test velocity into qualified pipeline.

  • Experimentation
  • Pricing
  • Segmentation

Inman News · 2016 – 2017

Full-funnel content & SEO growth

Drove organic growth through full-funnel content strategy and technical SEO, lifting mid-funnel conversion alongside traffic.

  • SEO
  • Content strategy
  • Conversion

Buyside · 2020

Platform growth & analytics

Drove platform adoption through onboarding and product growth initiatives, backed by a rebuilt analytics layer for marketing efficiency.

  • Onboarding
  • Analytics
  • Product growth

Everything But The House · 2020

Acquisition scale-up

Scaled SEO, PPC, and email acquisition programs — growing new users while improving conversion on lower spend.

  • SEO
  • PPC
  • Email acquisition

04 Recommendations

What leaders and teammates say.

“
“Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline.”

Jacob Bonta

Revenue Operations & Strategy Consultant

“
“Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results.”

Morgan McLintic

Firebrand — PR and Marketing Agency for Tech Brands

“
“As VP of Marketing, Steve brought relentless focus to lead generation — always finding ways to improve on what came before. His energy and drive lifted the entire team.”

Robin Foster Bectel

Senior Vice President, Public Relations at REQ

“
“Steve is the rare marketing leader built for what's next — a strategic thinker whose command of modern marketing is heads and shoulders above the rest.”

Dan Pesta

Narrative-Focused Communications Leader

“
“Steve's demand generation is equal parts art and science — sharp questions, deep listening to people and data, and relentless experimentation with new tactics and tools to drive better results.”

Laurel Brunk

Content Strategist and Startup Ops

“
“Steve is a dynamic marketing technologist with an exceptional work ethic — equally strong setting strategy from 10,000 feet and rolling up his sleeves to implement it.”

David Pearce

Head of Data & Analytics at Conveyor

“
“Steve leads with empathy and a talent for connecting people. His ability to create efficiency in any tech-driven environment — simplifying tools, reorganizing teams, closing process gaps — sets him apart.”

Nando Zegarra

Automation, AI & Digital Strategy

“
“Steve is someone you can absolutely count on — any situation, any client, any project. He led the marketing team with steadiness through a difficult transition. I would work with him again without hesitation.”

Aubrey Wade

Business Strategy | Enterprise Delivery | Transformation

“
“Steve gives clear guidance, communicates openly, and makes his team feel heard. He consistently goes beyond the brief — seizing every opportunity to level up both the company and the people around him.”

Kelsey Huffner

Social Media Marketing Manager

“
“Steve is the consummate team player and a true expert in marketing and automation — he built several of the systems we rely on every day and created campaigns that genuinely engage clients.”

Tom Shively

Head of Engagement at Rayse

“
“Few people bring the energy Steve brings. He joined us at a pivotal moment, jumped in headfirst, and delivered results that made a real difference for our clients and customers.”

Michael Davidovich

CEO @ API Nation

“
“What I value most about Steve is his experimentation mindset. He led our company through dozens of demand-generation experiments with diligence and zeal, every single day.”

Ry Walker

Founder/CEO of Tembo

“
“Steve brings energy, expertise, and strategic thinking to any team growing its digital presence. He immerses himself in the business quickly — and then outworks everyone to get it done.”

Kyle Rentschler

Software Engineer

“
“What sets Steve apart is his ability to hold a team to its objectives. Efficient, focused, and driven — he keeps everyone on course and moving forward.”

Harmony House

Neurodiversity Educator & Program Strategist

“
“Steve is hard-working, trustworthy, and never afraid to do what it takes. I'd welcome him on my team every single time.”

Collin Browning

FP&A Leader | EMBA

05 Put the experience to work

Need senior growth leadership without a full-time hire?

See how SPIIX combines fractional growth leadership, marketing operations, demand generation, and execution.

07 Direct Line

Bring the hard problem.

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