About
Customer-driven growth and product marketing leader with 14+ years scaling SaaS and tech companies. Expert in aligning marketing, product, and sales strategies to drive customer adoption, lifecycle value, and sustainable revenue growth.
My work sits where marketing, product, and sales meet: building high-performing teams, launching go-to-market initiatives, and optimizing multi-million dollar marketing operations so the numbers hold up under scrutiny.
Career highlights include scaling startups past $1M+ ARR, leading demand generation that improved retention by 25%+, and contributing to multiple successful startup exits — from Dotloop's acquisition by Zillow Group to Tixxy's $7M valuation.
I'm passionate about solving real customer problems through marketing innovation and building brands that endure. An engineering background from University of Cincinnati still shapes how I approach it: instrument everything, test, then scale what works.
Positioning, segmentation, and go-to-market plans that connect product value to the customers who feel the problem most.
Full-funnel demand programs across paid, search, content, and lifecycle that compound instead of spiking.
The systems, data, and automation layer that makes reporting trustworthy and execution fast.
Building high-performing teams and aligning marketing, product, and sales around one revenue number.