Experience — Steve Peele II, Fractional CMO

Launch by NTT DATA(formerly Nexient)

Head of Marketing Operations & Global Integration Lead

06/2020 – Present

Managed $8M+ global marketing budgets, achieving a 4:1 ROI across regional digital initiatives.
Streamlined operations and automated reporting, reducing execution timelines by 25% and driving $350M+ in pipeline revenue.
Led ABM strategies in collaboration with sales, boosting lead-to-deal conversions by 40% and closing $25M+ in new deals.

Marketing Operations

Tixxy(Acquired)

Founder, Head of Growth

12/2020 – 12/2023

Scaled company to $1M+ ARR in Year 1 through referral campaigns, digital advertising, and partnerships, growing user base by 300%.
Secured a $7M acquisition valuation by driving platform growth and increasing visibility by 40%.
Reduced churn by 25% with lifecycle marketing improvements, increasing LTV by $200 per user.

Founder

Amify

Fractional VP of Marketing, Organizational Repositioning Lead

06/2021 – 03/2022

Repositioned brand and GTM strategy, boosting brand recognition by 35% and generating $6M in incremental revenue.
Reduced CPA by 15% and improved retention by 10% through advanced paid acquisition strategies.

Fractional Leadership

Buyside

Director of Platform Growth

05/2020 – 12/2020

Led product growth initiatives that increased platform adoption by 50%.
Enhanced marketing efficiency by 30% through data-driven optimization using Google Analytics and Tableau.

Product Growth

Everything But The House (EBTH)

Digital Growth Manager

01/2020 – 05/2020

Increased user acquisition by 50% through multi-channel campaigns (PPC, SEO, email).
Improved conversion rates by 30% and reduced digital marketing costs by 20%.

Digital Growth

API Nation

Head of Growth Marketing

01/2019 – 12/2019

Drove 50% increase in demand generation through HubSpot CRM, Facebook Ads, and email marketing.
Increased ROI by 45% through strategic campaign measurement and optimization.

Demand Generation

Astronomer

Director of Growth Experimentation

04/2017 – 12/2017

Increased lead generation by 60% through pricing, segmentation, and marketing experiments.
Improved conversion rates by 30% through data-driven insights using Mixpanel and direct user feedback.

Experimentation

Inman News

Director of Demand Generation

02/2016 – 04/2017

Boosted website traffic by 70% through SEO, content marketing, and targeted demand gen campaigns.
Increased lead conversions by 30% through full-funnel strategy optimization.

Demand Generation

Dotloop(Acquired by Zillow Group)

Marketing Operations Manager

08/2009 – 02/2016

Led marketing operations from early-stage startup to acquisition, driving 400%+ user growth.
Reduced CAC by 35% through multi-channel marketing and optimized lead nurture workflows.